Man with hand on ear listening for quiet sound or paying attentiListen up, boomers: Do you want to stay active? Vibrant? Socially engaged? Professionally successful? Most of us do.

So maybe it’s time to do something about your hearing.

Chances are, if you’re like many baby boomers, you’ve rocked your way through your fair share of concerts, night clubs, and ear-blasting parties. And you’ve enjoyed years of other noisy recreational activities to boot. Simply: You’ve been enjoying life. You’ve spent decades doing it. And it’s been loud.

So now, it’s not always so easy to hear the conversation around the table at the restaurant or dinner party – maybe not even in the conference room at work or on those teleconference calls.

Face it. All that enthusiastic living has been hard on your ears. And now they’re screaming for your attention.

You should give it to them.

In fact, addressing hearing loss is one of the best things you can do to improve your quality of life and keep up a youthful pace.

Fortunately, for most people with hearing loss, today’s state-of-the art hearing aids can help. In fact, eight out of 10 hearing aid users say they’re satisfied with the changes that have occurred in their lives due to their hearing aids.

Many boomers are surprised to learn that dramatic new technological advances have revolutionized hearing aids in recent years. Many hearing aids are virtually invisible, sitting discreetly and comfortably inside the ear canal. And they adjust to all kinds of noise environments, picking up sound from all directions. Some are even waterproof.

Perhaps best of all, seamless connectivity is now the norm. Today’s hearing aids are wireless and stream sound from your smartphone, home entertainment system, and other electronics directly into your hearing aid(s) at volumes just right for you.

Here’s what getting a hearing test and using professionally fitted hearing aids, if recommended by a hearing care professional, may do for you:

1. Unlock your earning potential. Hearing your best at work helps you do your best. One study found that using hearing aids reduced the risk of income loss by 90 to 100 percent for those with milder hearing loss, and from 65 to 77 percent for those with severe to moderate hearing loss. And people with hearing loss who use hearing aids are more likely to be employed than their peers who don’t.

2. Open the door to greater intimacy. Don’t let those sweet nothings go unheard. Feeling emotionally close to your partner is one of the most satisfying aspects of any intimate relationship. But it rests on good communication. When hearing loss goes unaddressed, it can make even the most loving partner seem remote or unresponsive. Luckily, research shows that using hearing aids can help improve interpersonal relationships – including greater intimacy.

3. Pull the plug on stress and boost your mood. People with untreated hearing loss often feel angry, frustrated, anxious, isolated, and depressed. But research shows that when they use hearing aids, their mental health often rallies. Many regain emotional stability, become more socially engaged, feel a greater sense of safety and independence, and see a general improvement in their overall quality of life.

4. Bolster your self-confidence. An important perk of using hearing aids can be enhanced emotional well-being. Research shows that when people with hearing loss use hearing aids, many feel more in control of their lives and less self-critical. One Better Hearing Institute (BHI) study found that the majority of people with mild and severe hearing loss felt better about themselves and life overall as a result of using hearing aids.

5. Improve cognitive functioning. Studies out of Johns Hopkins linked hearing loss with accelerated cognitive decline in older adults and found that seniors with hearing loss are significantly more likely to develop dementia over time. BHI studies found that many people with hearing loss report improvements in their cognitive skills with the use of hearing aids.

So go ahead. Revitalize your life. Do something about your hearing. It just may help you feel forever young.

For more information – and to take a free, quick and confidential online hearing check to determine if you need a comprehensive hearing test by a hearing care professional – visit  www.BetterHearing.org.